TURAIN SOFTWARE

  Social media marketing is the buzzword for brands trying to get stronger online and do more business in today's digital landscape. With the evolution of Facebook, Instagram, and LinkedIn, a business needs some great strategies to improve its engagement and conversion. For businesses looking to reach out to a greater audience, collaborative work with a top digital marketing agency in Kolkata  can help them find their way and grow ROI. Knowing Your Target Audience Knowing your target audience is where a successful social media marketing strategy begins. It's through user preferences, pain points, and browsing behavior that brands develop content about specific customer segments. To illustrate, an internet marketing company in Kolkata  can start gathering audience insights using the data analytics process, from which it can create a targeted post to encourage its audience to engage. Developing a Content Calendar Proper consistent posting and posting at the right time will...

  Last year was monumental for Turain Software Pvt. Ltd., the best advertising company in kolkata that quadrupled its income in Q4 of 2022. Riding high into 2023, the team faced unexpected challenges, prompting a strategic shift in their marketing approach. Here's a glimpse into the journey and the key takeaways that shape their strategy for 2024: Steps You Must Take to Transform Your Marketing Strategy 1. Building Deeper Customer Relationships:   ●        Recognizing the untapped potential in customer relationships, Turain Software delved into email marketing with renewed vigor. Two weekly emails - one sales-oriented, the other content-focused - became the cornerstone. The result? A 130% increase in conversions attributed to email marketing.   ●        The plan for 2024 includes capitalizing on the strong customer support base by launching an affiliate program. Testing the waters with a micro-influencer during t...

  Analytics is an important aspect of every company since it allows you to track your development by giving you key data that can be relied on to make critical business choices. You have seen the value of Universal Analytics from the bestdigital marketing company in Kolkata , and now Google has introduced GA4, an upgraded version of Universal Analytics. In this post, we will look at the fundamental GA4 benefits that set it apart from its predecessor. Key Advantages of GA4 Services Multi-Device Tracking: GA4 is capable of tracking users across numerous devices and apps. This feature allows you to see how users engage with your material on various platforms such as mobile devices, desktops, and laptop computers. GA4 can recognize device IDs and user IDs in order to track people across several platforms. It also uses machine learning to detect people across numerous devices.   Machine learning: GA4 makes use of machine learning to deliver facts and figures that can assist you i...

  Managing an e-commerce business during the festive seasons is challenging. During festive seasons, there is an opportunity to make big money, but for only businesses with robust and user-friendly online platforms. You should update your e-commerce business to gain a competitive edge this festive season. Every customer will browse online stores looking for things as India gets closer to its major festive season. So, make sure your website or smartphone application is updated before the festive season starts. Your website must stay active 24/7 to meet the increasing demand of the customers. You can successfully do so by hiring a digital marketing company in Kolkata . If you want all your customers to add products to their cart, consider the points stated below.   What You Must Consider to Update Your E-Commerce Business? ·         Ensure your website is well-optimized and updated You must update your website to beat the competition. Make ...

  A bot is an automated code that imitates the actions of a human on the internet. Generally, bots are used in highly repetitive tasks that can be processed more accurately and quickly than a human. In this age of digital marketing, the most common problem for all-sized websites is bot traffic. It is a non-human visitor who visits websites. For more insights regarding your web traffic, contact the best digital marketingagency in Kolkata . It’s not the good bots, but the bad bots that cause trouble for SEO specialists, advertisers, and website owners. These uninvited visitors typically screw up the Google Analytics data, making it harder to locate real conversions and traffic. Here are some factors to be aware of to detect bot traffic in your Google Analytics. Hints to Consider about Possible Bot Traffic in Your Google Analytics ●       A sudden surge in traffic Sometimes, this might happen because of a viral Instagram or Facebook post, or patterned content....

  Today, social media marketing plays a key role when it comes to fostering business growth. Having only a website is insufficient to make your online presence felt. To generate more leads, you need to spend more time on social media. If you want to gain a competitive edge, hiring an expert social media marketing company is the best bet. Nowadays, most people use Twitter, Instagram, or Facebook not just for entertainment; they use this platform to gather information as well. Make use of the best social media marketing strategies to expand your business. Here are the reasons social media can play a big role in revolutionizing your business.    Why Social Media Marketing Can Be the Game Changer? Know Your Target Audience in the Best Possible Way The platforms of social media are mainly used to get in touch with one another. It’s an excellent opportunity to know what your clients think about the products and services you offer. Innovative Facebook ads of a marketing agency ...

  Success in digital marketing can be achieved for all sizes and models of businesses, irrespective of the budget. As a new business owner, you can have a broader scope for reaching customers without wasting time if you hire a reputable digital marketing team. With them by your side, you can stay longer in the industry and improve profitability. Read this blog to learn about the things that one must know before investing in digital marketing services . Factors to Consider Before Investing in Digital Marketing ●       First, gather valuable information You should train yourself and learn as much as possible about how digital marketing can benefit startups. Keep in mind that successful people never stop learning. Investing your money and time can help you grasp the industry better. It would be best to gather valuable information about SEO (search engine optimization), PPC (pay-per-click marketing), SMS and email marketing, and much more. You also need to get ...

  Marketing is the key to a successful business. If you want your business to grow and earn you the desired ROI, you need to ensure that your reach the right people and say the right thing. This is where digital marketing comes into the picture. For the right promotional campaigns, you need an easy-to-monitor marketing process. Digital marketing is the best way to promote your brand. This marketing process can help you establish your brand, revamp your brand, and even add value to your brand. In this era of digitalization, you must promote yourself on digital platforms to catch hold of people you want to captivate. Here are some significant reasons why you should opt for digital marketing for your business. Enhance Brand  A reputed  digital marketing agency in Kolkata  can enhance your brand value and transform the way people look at your company. With the right digital marketing strategy, you can make your small-scale business appear big in front of your target cust...

  2023 has seen a bad case of recession at the very beginning which still lingers upon the world like dark clouds. In this situation when companies struggle to stay afloat in business, everyone prays for a way to get out of this abyss. Because the economy is tough, marketers find it difficult to get new business contacts and retain their old ones. If you are among the people who are worrying about getting fresh leads and earning a profit, social media marketing can be a lifesaver for you. It does not only help businesses to reach new contacts but also allows them to gain the trust of their target customers. Modern consumers and business contacts check social media accounts to understand the value of a brand. Therefore, you simply cannot ignore social media and grow your brand in this world.  Social Media Community & Its’ Importance  Everyone needs a clan or fellowship to grow professionally. Even the Best  Digital Marketing Company   in Kolkata  uses so...