TURAIN SOFTWARE

  Social media marketing is the buzzword for brands trying to get stronger online and do more business in today's digital landscape. With the evolution of Facebook, Instagram, and LinkedIn, a business needs some great strategies to improve its engagement and conversion. For businesses looking to reach out to a greater audience, collaborative work with a top digital marketing agency in Kolkata  can help them find their way and grow ROI. Knowing Your Target Audience Knowing your target audience is where a successful social media marketing strategy begins. It's through user preferences, pain points, and browsing behavior that brands develop content about specific customer segments. To illustrate, an internet marketing company in Kolkata  can start gathering audience insights using the data analytics process, from which it can create a targeted post to encourage its audience to engage. Developing a Content Calendar Proper consistent posting and posting at the right time will...

  Last year was monumental for Turain Software Pvt. Ltd., the best advertising company in kolkata that quadrupled its income in Q4 of 2022. Riding high into 2023, the team faced unexpected challenges, prompting a strategic shift in their marketing approach. Here's a glimpse into the journey and the key takeaways that shape their strategy for 2024: Steps You Must Take to Transform Your Marketing Strategy 1. Building Deeper Customer Relationships:   ●        Recognizing the untapped potential in customer relationships, Turain Software delved into email marketing with renewed vigor. Two weekly emails - one sales-oriented, the other content-focused - became the cornerstone. The result? A 130% increase in conversions attributed to email marketing.   ●        The plan for 2024 includes capitalizing on the strong customer support base by launching an affiliate program. Testing the waters with a micro-influencer during t...

  Managing an e-commerce business during the festive seasons is challenging. During festive seasons, there is an opportunity to make big money, but for only businesses with robust and user-friendly online platforms. You should update your e-commerce business to gain a competitive edge this festive season. Every customer will browse online stores looking for things as India gets closer to its major festive season. So, make sure your website or smartphone application is updated before the festive season starts. Your website must stay active 24/7 to meet the increasing demand of the customers. You can successfully do so by hiring a digital marketing company in Kolkata . If you want all your customers to add products to their cart, consider the points stated below.   What You Must Consider to Update Your E-Commerce Business? ·         Ensure your website is well-optimized and updated You must update your website to beat the competition. Make ...

  Today, social media marketing plays a key role when it comes to fostering business growth. Having only a website is insufficient to make your online presence felt. To generate more leads, you need to spend more time on social media. If you want to gain a competitive edge, hiring an expert social media marketing company is the best bet. Nowadays, most people use Twitter, Instagram, or Facebook not just for entertainment; they use this platform to gather information as well. Make use of the best social media marketing strategies to expand your business. Here are the reasons social media can play a big role in revolutionizing your business.    Why Social Media Marketing Can Be the Game Changer? Know Your Target Audience in the Best Possible Way The platforms of social media are mainly used to get in touch with one another. It’s an excellent opportunity to know what your clients think about the products and services you offer. Innovative Facebook ads of a marketing agency ...