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  Several changes are happening in India's digital economy. It is booming at a breathtaking rate. There are a lot of new businesses starting up. They all want to be seen. But a lot of people pause and ask themselves, "SEO or PPC?". A dilemma comes in choosing which way to go. Both are strong. Both bring in visitors. But the ways they get there are very different. Let’s break it down. The Main Idea SEO is all about developing your presence over time. PPC, on the other hand, gets you fast awareness through sponsored adverts. SEO builds trust by providing relevant material PPC buys top rankings immediately away SEO is organic, while PPC is transactional One grows over time, while the other works right away How to Behave with Your Budget A lot of the time, startups have very little money. What you spend matters. SEO is a one-time construct that will persist for a long time PPC needs regular investment to be visible SEO takes a while to start, but it's cheap in the long ...

  The ever-changing landscape of digital marketing is characterized by the widespread use of two terms, SEO and GEO. To grasp their significance, it is essential to ask, " What Is SEO, and What Is GEO ?" Despite the fact that SEO has been a vital component of online visibility for many years, GEO is essentially nascent, AI-driven concept. Combining traditional SEO and modern SEO approaches with the best SEO Company in Kolkata can give you an edge in exploiting these evolving strategies for your business. What Is SEO, and What Is GEO? SEO, or search engine optimization, allows websites to rank higher on Google and other search engines. SEO drives organic traffic through keywords, backlinks, and technical methods. The core purpose of GEO is to make content optimal for AI-powered engines such as ChatGPT, Bard, and other generative engines. Rather than using traditional search engines, GEO aims to ensure artificial intelligence can effectively interpret, suggest, and gen...