What is Google Ads Search Max, and how does it improve keyword targeting?
Google Ads Search Max is an advanced match type. It is powered by artificial intelligence. Right now, it is available only in closed beta. This feature blends the power of Broad Match, Performance Max, and Dynamic Search Ads. It does not depend only on keywords. Instead, it focuses on what users want when they search. Search Max improves keyword targeting in multiple ways. ● Understands Intent : It analyzes the meaning behind searches. It shows your ad even if the exact keywords are not used. ● Creates Smart Ad Copy : It adjusts headlines and descriptions based on what users type. ● Picks Best Landing Page : It automatically sends users to the most relevant page. ● Works With Smart Bidding : It uses smart bidding to get better conversions. Now, here are the main targeting benefits. ● ...