How do I write effective text message templates for business that actually connect with customers?
It begins with clarity, not cleverness. A well-formed text message template for business isn’t trying to dazzle. It’s simply trying to land—with purpose, with presence. What’s often overlooked is how little space SMS gives you. Not just in characters, but in attention span. That’s the discipline. You’re writing for someone busy, distracted, possibly indifferent. The only way in is through relevance. Let’s break it down: Start with intent. Before you type, ask: What does this message need to say? Not want. Need. Say it plainly. Avoid internal lingo, sales clichés, or any language you wouldn’t use in a direct conversation. Add just enough warmth. “Hi Rina, your order’s on its way.” That tone—human, not exuberant—lands well. No sparkles needed. Your message should feel like it belongs in the customer’s day. Not a disruption. A thread that weaves easily into the fabric of what they’re already doing. The very best text message templates for business understand this: they don’t d...