Posts

Showing posts with the label Search Engine Optimization

SEO vs. PPC for Indian Startups: Important Differences

Image
  Several changes are happening in India's digital economy. It is booming at a breathtaking rate. There are a lot of new businesses starting up. They all want to be seen. But a lot of people pause and ask themselves, "SEO or PPC?". A dilemma comes in choosing which way to go. Both are strong. Both bring in visitors. But the ways they get there are very different. Let’s break it down. The Main Idea SEO is all about developing your presence over time. PPC, on the other hand, gets you fast awareness through sponsored adverts. SEO builds trust by providing relevant material PPC buys top rankings immediately away SEO is organic, while PPC is transactional One grows over time, while the other works right away How to Behave with Your Budget A lot of the time, startups have very little money. What you spend matters. SEO is a one-time construct that will persist for a long time PPC needs regular investment to be visible SEO takes a while to start, but it's cheap in the long ...

Search Intent – Facts To Remember

Image
  Those who are familiar with SEO, know that search intent or keyword intent is an essential part of online marketing. Search intent can be described in different ways. But to make the matter simple, you can say that – search intent is the intention that makes web visitors come to search engines. An in-depth understanding of search engines can help you to pick the right keyword list easily.  What The SEO Companies Want You To Know The reputed  SEO services in Kolkata  put a lot of importance to search intent because it possesses the power to impact your website’s search engine ranking. If you want your website or blog to rank high in the search engine, you need to understand the qualities of SEO keywords. Otherwise, you will end up picking keywords randomly which will not help you in Google ranking. If you spend time understanding search intent, you will get to find the right keyword and create effective content marketing strategies. It will also help you create effe...