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  WhatsApp and postal marketing have their own strengths when it comes to customer interaction. WhatsApp can pride itself on having an opening rate of 98% and provides you with a stunning response level of 40-60% , thus being an effective tool for instant communication. Companies can utilize WhatsApp to send advertisement offers, personalized messages, and real updates to offer better interaction with their customers. Meanwhile, postal marketing is ideal for extensive content, breaking news, and long-term communication. It has a lower opening rate ( 20-21.3% ) than WhatsApp but allows a more structured communications model. Firms have the option to segment audiences and deliver content following engagement metrics and enter associated means, links, and advertisement shares. The decision to use WhatsApp and postal marketing relies on the firm. If you require instant answers and instant engagement, WhatsApp is your key. When dealing with organized communication, e-marketing provid...

    Integrating WhatsApp Business API with your CRM requires a few important steps to have a smooth integration and improved communication. To begin with, select a CRM that supports WhatsApp Business API, like Salesforce, HubSpot, Zoho CRM, Freshsales, or Zendesk. Second, get access to the WhatsApp Business API via Meta-approved business partners or certified service providers. Upon acquiring access, set the API configuration in accordance with the integration demands of your CRM, which may entail utilizing natively supported connectors, plugins, or custom configurations for APIs. Post-configuration, integrate your WhatsApp Business API account with your CRM through natives available in bases like HubSpot and Zoho CRM, third-party connectors Twilio or Wati, or customized API solutions. This integration provides automated responses, real-time support, and efficient lead management in your current workflows, improving both customer satisfaction and operational efficiency. ...

  Today, security is of prime importance in the digital world, especially when talking about customer data. Brands have begun to trust secure authentication methods and authenticate users. The most reliable tool, however, happens to be the WhatsApp OTPs. With the ever-growing appeal of  WhatsApp  business api services in India , companies can now rely on a really robust and fast method to simplify the authentication process for users while ensuring prime-level security. Why WhatsApp OTPs? WhatsApp has been a part of daily communication through over 2 billion users worldwide. It becomes very easy to connect with the customers instantly through an interface that they already trust and use frequently. Traditional SMS OTPs usually suffer from latency in delivery or are expensive; however, WhatsApp's infrastructure has ensured quick delivery without the risks associated with traditional SMS OTPs.   This means that for businesses, it would also deliver a seamless user expe...