What Influences Your Decision in Google Ads vs. Facebook Ads?
Picking between Google Ads and Facebook Ads isn’t only about cost or visibility. It starts with your business type. What you sell shapes how you should advertise. Your product or service sets the tone for the smartest strategy. To make the right call, start by aligning your platform with how your customers make decisions. Service-Based Businesses When customers are looking for fast, solution-driven help, intent matters. Choose Google Ads if your business solves urgent problems (like plumbing, legal advice, or medical services) Why? Your audience is actively searching for answers, and Google connects you with those needs in real-time Facebook Ads can be supported by retargeting or building trust through testimonials and stories Product-Focused Brands Selling tangible goods? Your platform choice depends on buying behavior. Choose Facebook Ads if your products benefit from visuals, lifestyle shots, or storytelling Great for: Fashion, home décor, beauty, fitness gear Google Ads...