What is the primary distinction between RCS and bulk SMS in terms of customer engagement?

Your communication strategy starts with one thing. Engagement. We live in a mobile-first world. Attention is short. Expectations are high. If you don’t connect quickly, you lose. Success now depends on how you hold that moment. And turn it into something that lasts. The way the message is delivered—and more crucially, how the customer experiences it—is the primary difference between bulk SMS and RCS . Bulk SMS offers reach. RCS delivers rich interaction. Here is a closer examination of their differences in promoting involvement: 1. Message Design and Effect ● Bulk SMS sends simple, direct, universally compatible plain text. ● RCS enables buttons, videos, and graphics to help create branded, engaging experiences. ● RCS is sensory; SMS is straightforward. 2. User Experience and Interaction ● ...