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  Social media marketing is the buzzword for brands trying to get stronger online and do more business in today's digital landscape. With the evolution of Facebook, Instagram, and LinkedIn, a business needs some great strategies to improve its engagement and conversion. For businesses looking to reach out to a greater audience, collaborative work with a top digital marketing agency in Kolkata  can help them find their way and grow ROI. Knowing Your Target Audience Knowing your target audience is where a successful social media marketing strategy begins. It's through user preferences, pain points, and browsing behavior that brands develop content about specific customer segments. To illustrate, an internet marketing company in Kolkata  can start gathering audience insights using the data analytics process, from which it can create a targeted post to encourage its audience to engage. Developing a Content Calendar Proper consistent posting and posting at the right time will...

  Managing an e-commerce business during the festive seasons is challenging. During festive seasons, there is an opportunity to make big money, but for only businesses with robust and user-friendly online platforms. You should update your e-commerce business to gain a competitive edge this festive season. Every customer will browse online stores looking for things as India gets closer to its major festive season. So, make sure your website or smartphone application is updated before the festive season starts. Your website must stay active 24/7 to meet the increasing demand of the customers. You can successfully do so by hiring a digital marketing company in Kolkata . If you want all your customers to add products to their cart, consider the points stated below.   What You Must Consider to Update Your E-Commerce Business? ·         Ensure your website is well-optimized and updated You must update your website to beat the competition. Make ...