How Marketers Are Spending Their Money in 2025
In 2025, companies are reallocating their budgets for digital marketing in order to optimize return on investment. SEO optimization, influencer marketing, and AI advertising are the main topics. As consumer habits change and privacy laws become more stringent, companies are using first-party data acquisition to create customized advertising. While video marketing still dominates content tactics, the emergence of micro and nano influencers is changing influencer partnerships . Read more about how marketers are reshaping their budgets for better ROI in 2025.