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  Analytics is an important aspect of every company since it allows you to track your development by giving you key data that can be relied on to make critical business choices. You have seen the value of Universal Analytics from the bestdigital marketing company in Kolkata , and now Google has introduced GA4, an upgraded version of Universal Analytics. In this post, we will look at the fundamental GA4 benefits that set it apart from its predecessor. Key Advantages of GA4 Services Multi-Device Tracking: GA4 is capable of tracking users across numerous devices and apps. This feature allows you to see how users engage with your material on various platforms such as mobile devices, desktops, and laptop computers. GA4 can recognize device IDs and user IDs in order to track people across several platforms. It also uses machine learning to detect people across numerous devices.   Machine learning: GA4 makes use of machine learning to deliver facts and figures that can assist you i...

  A bot is an automated code that imitates the actions of a human on the internet. Generally, bots are used in highly repetitive tasks that can be processed more accurately and quickly than a human. In this age of digital marketing, the most common problem for all-sized websites is bot traffic. It is a non-human visitor who visits websites. For more insights regarding your web traffic, contact the best digital marketingagency in Kolkata . It’s not the good bots, but the bad bots that cause trouble for SEO specialists, advertisers, and website owners. These uninvited visitors typically screw up the Google Analytics data, making it harder to locate real conversions and traffic. Here are some factors to be aware of to detect bot traffic in your Google Analytics. Hints to Consider about Possible Bot Traffic in Your Google Analytics ●       A sudden surge in traffic Sometimes, this might happen because of a viral Instagram or Facebook post, or patterned content....

  Success in digital marketing can be achieved for all sizes and models of businesses, irrespective of the budget. As a new business owner, you can have a broader scope for reaching customers without wasting time if you hire a reputable digital marketing team. With them by your side, you can stay longer in the industry and improve profitability. Read this blog to learn about the things that one must know before investing in digital marketing services . Factors to Consider Before Investing in Digital Marketing ●       First, gather valuable information You should train yourself and learn as much as possible about how digital marketing can benefit startups. Keep in mind that successful people never stop learning. Investing your money and time can help you grasp the industry better. It would be best to gather valuable information about SEO (search engine optimization), PPC (pay-per-click marketing), SMS and email marketing, and much more. You also need to get ...

  Marketing is the key to a successful business. If you want your business to grow and earn you the desired ROI, you need to ensure that your reach the right people and say the right thing. This is where digital marketing comes into the picture. For the right promotional campaigns, you need an easy-to-monitor marketing process. Digital marketing is the best way to promote your brand. This marketing process can help you establish your brand, revamp your brand, and even add value to your brand. In this era of digitalization, you must promote yourself on digital platforms to catch hold of people you want to captivate. Here are some significant reasons why you should opt for digital marketing for your business. Enhance Brand  A reputed  digital marketing agency in Kolkata  can enhance your brand value and transform the way people look at your company. With the right digital marketing strategy, you can make your small-scale business appear big in front of your target cust...