How to Identify Bot Traffic in Google Analytics?

 

A bot is an automated code that imitates the actions of a human on the internet. Generally, bots are used in highly repetitive tasks that can be processed more accurately and quickly than a human.

In this age of digital marketing, the most common problem for all-sized websites is bot traffic. It is a non-human visitor who visits websites. For more insights regarding your web traffic, contact the best digital marketingagency in Kolkata. It’s not the good bots, but the bad bots that cause trouble for SEO specialists, advertisers, and website owners. These uninvited visitors typically screw up the Google Analytics data, making it harder to locate real conversions and traffic. Here are some factors to be aware of to detect bot traffic in your Google Analytics.

Hints to Consider about Possible Bot Traffic in Your Google Analytics

●      A sudden surge in traffic

Sometimes, this might happen because of a viral Instagram or Facebook post, or patterned content. You need to find the reason behind the sudden escalation of traffic. If you can’t find the right cause, it might be due to bot traffic.

●      Odd webpage interaction results

You might often experience a high volume of views of a page, a high bounce rate, or extremely low session times. If it is not due to a bad user experience or delayed loading, it could be due to bot traffic. 

●      Experiencing a high volume of unexpected events

If you see spam comments on your website or receive leads from ignorant email addresses, beware it is a sign of bad bots toying with your website. Here, you must seek assistance from one of the most reliable advertising agencies to ensure control over the flow of traffic bots.

●      Check for Geo-locations

Usually, bot visitors lack location data, so if you have any doubts that you have been hit by bot traffic, verify the geo-location of those who visit your site.

To conclude, these are the hints that indicate possible bot traffic in your Google Analytics. To eliminate them, hire an expert digital marketing team and gain better clarity on your SEO operations and PPC efforts. When you Google “digital marketing near me”, don’t settle with an inexperienced name. Get the best services by hiring a reputable and experienced digital marketing agency.