How to Identify Bot Traffic in Google Analytics?
A bot is an automated code that imitates the actions of a human on the internet. Generally, bots are used in highly repetitive tasks that can be processed more accurately and quickly than a human. In this age of digital marketing, the most common problem for all-sized websites is bot traffic. It is a non-human visitor who visits websites. For more insights regarding your web traffic, contact the best digital marketingagency in Kolkata . It’s not the good bots, but the bad bots that cause trouble for SEO specialists, advertisers, and website owners. These uninvited visitors typically screw up the Google Analytics data, making it harder to locate real conversions and traffic. Here are some factors to be aware of to detect bot traffic in your Google Analytics. Hints to Consider about Possible Bot Traffic in Your Google Analytics ● A sudden surge in traffic Sometimes, this might happen because of a viral Instagram or Facebook post, or patterned content....