WhatsApp vs. Email: Which One is More Effective for Customer Engagement?
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WhatsApp and postal marketing have their own strengths when it comes to customer interaction. WhatsApp can pride itself on having an opening rate of 98% and provides you with a stunning response level of 40-60% , thus being an effective tool for instant communication. Companies can utilize WhatsApp to send advertisement offers, personalized messages, and real updates to offer better interaction with their customers. Meanwhile, postal marketing is ideal for extensive content, breaking news, and long-term communication. It has a lower opening rate ( 20-21.3% ) than WhatsApp but allows a more structured communications model. Firms have the option to segment audiences and deliver content following engagement metrics and enter associated means, links, and advertisement shares. The decision to use WhatsApp and postal marketing relies on the firm. If you require instant answers and instant engagement, WhatsApp is your key. When dealing with organized communication, e-marketing provid...