How do emojis contribute to brand communication?
Words are slower than emojis. They break through noise in a time when speed and images are paramount. Text is instantly given emotion and rhythm by these tiny symbols. A heart becomes softer. A spark ignites. Charm is added with a wink. Emojis are now used by brands that previously only used words to color their tone. They contribute to the development of the human voice—a gentle prod in a chilly online environment. A smiling emoji adds warmth to the customer experience when they read your message. It increases comfort. They apply to everyone. They are not overt. They have a plan. Emojis aid in influencing how consumers view brands: elegant or informal, brave or compassionate, light or loud. Emojis let you express something without having to explain it. They increase engagement when used properly. A push notification that has confetti or a bell makes it seem lively. A flame in a caption gives it life. Emojis also soften harsh responses in customer service. Being f...