What are the key differences between WhatsApp Marketing and Bulk SMS for businesses in India?

WhatsApp Marketing and Bulk SMS are two powerful channels for customer communication in India. Both drive engagement, yet they work in very different ways. Choosing between them depends on the audience, the message, and the intent. Here is a detailed breakdown of the key differences between WhatsApp Marketing and Bulk SMS for businesses in India. Message Format and Content ● WhatsApp Marketing supports rich media. (You can send images, PDFs, videos, links, and buttons). ● Bulk SMS is limited to plain text. No media or interactivity ● WhatsApp messages feel personal and interactive ● SMS feels more transactional and brief Delivery and Read Rates ● WhatsApp messages enjoy a read rate of over 90 percent within the first hour ● Bulk SMS has a...