TURAIN SOFTWARE

  Social media marketing is the buzzword for brands trying to get stronger online and do more business in today's digital landscape. With the evolution of Facebook, Instagram, and LinkedIn, a business needs some great strategies to improve its engagement and conversion. For businesses looking to reach out to a greater audience, collaborative work with a top digital marketing agency in Kolkata  can help them find their way and grow ROI. Knowing Your Target Audience Knowing your target audience is where a successful social media marketing strategy begins. It's through user preferences, pain points, and browsing behavior that brands develop content about specific customer segments. To illustrate, an internet marketing company in Kolkata  can start gathering audience insights using the data analytics process, from which it can create a targeted post to encourage its audience to engage. Developing a Content Calendar Proper consistent posting and posting at the right time will...

  Last year was monumental for Turain Software Pvt. Ltd., the best advertising company in kolkata that quadrupled its income in Q4 of 2022. Riding high into 2023, the team faced unexpected challenges, prompting a strategic shift in their marketing approach. Here's a glimpse into the journey and the key takeaways that shape their strategy for 2024: Steps You Must Take to Transform Your Marketing Strategy 1. Building Deeper Customer Relationships:   ●        Recognizing the untapped potential in customer relationships, Turain Software delved into email marketing with renewed vigor. Two weekly emails - one sales-oriented, the other content-focused - became the cornerstone. The result? A 130% increase in conversions attributed to email marketing.   ●        The plan for 2024 includes capitalizing on the strong customer support base by launching an affiliate program. Testing the waters with a micro-influencer during t...