Shifting the Marketing Strategy in 2024 Due to Increased Social Media Ads Costs

 

Last year was monumental for Turain Software Pvt. Ltd., the best advertising company in kolkata that quadrupled its income in Q4 of 2022. Riding high into 2023, the team faced unexpected challenges, prompting a strategic shift in their marketing approach. Here's a glimpse into the journey and the key takeaways that shape their strategy for 2024:

Steps You Must Take to Transform Your Marketing Strategy

1. Building Deeper Customer Relationships:

 

●       Recognizing the untapped potential in customer relationships, Turain Software delved into email marketing with renewed vigor. Two weekly emails - one sales-oriented, the other content-focused - became the cornerstone. The result? A 130% increase in conversions attributed to email marketing.

 

●       The plan for 2024 includes capitalizing on the strong customer support base by launching an affiliate program. Testing the waters with a micro-influencer during the holidays paved the way for future collaborations and mutual growth.

 

2. Seeking Support from Business Communities:

 

●       Facing a 50% downturn, our social media marketingservices found solace and insights in business communities. Engaging with platforms provided strategic support and led to collaborative opportunities.

 

●       The vulnerability shared in these communities led to a significant collaboration. This online shopping event not only boosted morale but also garnered a substantial number of new email addresses for future engagement.

 

3. Getting More Strategic with Ads:

 

●       The best social media marketing agency i.e., Turain Software acknowledges the need to evolve in the online advertising game. The shift involves a targeted and strategic approach to budget allocation, moving away from platforms with diminishing returns.

 

●       Notable success on e-commerce websites prompted a reevaluation of social media ads. Granular focus on platform-specific strategies, such as avoiding Instagram for now, demonstrates a commitment to adaptability.

 

●       Maintaining a minimal ad spend during the traditionally slow summer season reflects a forward-thinking approach, ensuring a continuous flow of information to platforms and avoiding a dip in performance.

 

●       Acknowledging the diverse audience on different platforms, Turain Software plans to create more targeted content in 2024. Tailoring ads for specific platforms, like X showcases a keen understanding of audience preferences.

 

To sum up, Turain Software's journey through the highs and lows of digital marketing reinforces the importance of adaptability, community support, and strategic experimentation. As the social media marketing agency in kolkata sets sail into 2024, these lessons from the compass guiding its marketing strategy embraces change, values collaboration, and thrives on continuous learning in the dynamic world of online advertising.