TURAIN SOFTWARE

  WhatsApp Marketing and Bulk SMS are two powerful channels for customer communication in India. Both drive engagement, yet they work in very different ways. Choosing between them depends on the audience, the message, and the intent. Here is a detailed breakdown of the key differences between WhatsApp Marketing and Bulk SMS for businesses in India. Message Format and Content ●        WhatsApp Marketing supports rich media. (You can send images, PDFs, videos, links, and buttons). ●        Bulk SMS is limited to plain text. No media or interactivity ●        WhatsApp messages feel personal and interactive ●        SMS feels more transactional and brief Delivery and Read Rates ●        WhatsApp messages enjoy a read rate of over 90 percent within the first hour ●        Bulk SMS has a...

  In the digital realm nowadays, as well as in today’s business and event organizers scenario, bulk SMS , a communication method to the audience, is widely employed in a useful capacity. A bulk SMS service provider puts a business in a position to contact hundreds of thousands of people instantly and effectively, such that communication can be instant and effective. Whether it is a corporate presentation, music concert, or webinar, bulk SMS messaging is an extremely effective and cheap way. Effective Bulk SMS Strategies for Event Marketing To achieve the best performance of the interactions, the following methods for bulk SMS should be considered: Segment Your Audience: Targeted messages to attendance cohorts have a positive effect on engagement. For example, A VIP who has had VIP status for a long time could receive the update with a higher priority than a normal guest, but a standard guest could receive the event update notification. Use Short & Clea...