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Showing posts with the label Turain group Business Growth

Customer Journey Mapping: From Awareness to Conversion

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  What is a customer journey map, and why does it matter for your business? A Customer Journey Mapping process shows a path clearly today. It shows how a buyer moves, and it shows what they feel deeply inside. It shows where they struggle, and it shows why they stay longer faithfully. A map is not decoration, and a map is not theory without direction. A map is a mirror for how people behave in practice, and it connects closely with any digitalmarketing strategy . Every business thinks it knows its customers already, and every business claims knowledge always. Yet people behave in ways we fail to see daily. They discover, they compare, they delay, they abandon, and they return eventually again. A Customer Journey Mapping framework makes this visible with order and clarity. It matters because decisions break down without clarity or alignment. When you see the map, you see the hidden holes well. You see where trust fails, and you see where doubt grows sharply. A shared map hel...