Search Intent – Facts To Remember

 

SEO services in Kolkata


Those who are familiar with SEO, know that search intent or keyword intent is an essential part of online marketing. Search intent can be described in different ways. But to make the matter simple, you can say that – search intent is the intention that makes web visitors come to search engines. An in-depth understanding of search engines can help you to pick the right keyword list easily. 

What The SEO Companies Want You To Know

The reputed SEO services in Kolkata put a lot of importance to search intent because it possesses the power to impact your website’s search engine ranking. If you want your website or blog to rank high in the search engine, you need to understand the qualities of SEO keywords. Otherwise, you will end up picking keywords randomly which will not help you in Google ranking.

If you spend time understanding search intent, you will get to find the right keyword and create effective content marketing strategies. It will also help you create effective content for higher traffic on your website or blog. In addition, if you aim to rank high in search engines, keyword intent will help in this journey as well. So, you can understand why SEO companies are so focused on this particular aspect of online marketing. 

Types Of Search Intent

The SEO Agencies in Kolkata usually speak about 4 types of search intents when it comes to search engine ranking. 

  • Navigation Intent – It is when visitors try to find a particular page 
  • Informational Intent – It is when visitors want to gather some information
  • Commercial Intent – It is when visitors look for information before a purchase 
  • Transactional Intent – It is when visitors try to complete particular action related to a purchase 

Determining Search Intent

Search intent is closely related to web visitors' level in the marketing funnel. Generally, it works in three ways – awareness, consideration, and conversion. SEO experts consider web visitors at the awareness when they look for informational keywords. Web visitors who look for commercial keywords are at the consideration level. Conversion level is when the web visitors look for navigational keywords. 

Without knowing the search intent of web visitors, marketers will not be able to determine these levels of marketing funnels. For this reason, spending time understanding search intent is essential. 

However, there are times when it becomes difficult to understand the search intent. It is a common event in the SEO industry. People who are randomly putting keywords give out mixed signals. It is when the reputed SEO Agencies in Kolkata step forward to find the right search intent. To find out search intent, experts use different tools. SERP information and keyword phrases help in understanding the right intent of web visitors. 

Gathering Search Intent

Usually, SEO services in Kolkata get search intent from the word choices of the keywords. If the visitors use phrases like how-to, you must understand that they are looking for some information. Similarly, if visitors use brand names in the search terms, you must know that they are looking for navigational keywords.  

Lastly, there are ample keyword research tools to help you understand search intent. However, free versions of keyword research tools don’t offer a lot of options. You will not get to see the search volume if you use a free version. This is why – it is better to speak to an expert instead of trying to create a keyword list from free tools.  

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