Search Intent – Facts To Remember
Those who are familiar with SEO, know that search intent or
keyword intent is an essential part of online marketing. Search intent can be
described in different ways. But to make the matter simple, you can say that – search
intent is the intention that makes web visitors come to search engines. An
in-depth understanding of search engines can help you to pick the right keyword
list easily.
What The SEO Companies Want You To Know
The reputed SEO services in Kolkata put a
lot of importance to search intent because it possesses the power to impact
your website’s search engine ranking. If you want your website or blog to rank
high in the search engine, you need to understand the qualities of SEO
keywords. Otherwise, you will end up picking keywords randomly which will not
help you in Google ranking.
If you spend time understanding search intent, you will get
to find the right keyword and create effective content marketing strategies. It
will also help you create effective content for higher traffic on your website
or blog. In addition, if you aim to rank high in search engines, keyword intent
will help in this journey as well. So, you can understand why SEO companies are
so focused on this particular aspect of online marketing.
Types Of Search Intent
The SEO Agencies in Kolkata usually speak
about 4 types of search intents when it comes to search engine ranking.
- Navigation
Intent – It is when visitors try to find a particular page
- Informational
Intent – It is when visitors want to gather some information
- Commercial
Intent – It is when visitors look for information before a purchase
- Transactional
Intent – It is when visitors try to complete particular action related to
a purchase
Determining Search Intent
Search intent is closely related to web visitors' level in
the marketing funnel. Generally, it works in three ways – awareness,
consideration, and conversion. SEO experts consider web visitors at the
awareness when they look for informational keywords. Web visitors who look for
commercial keywords are at the consideration level. Conversion level is when
the web visitors look for navigational keywords.
Without knowing the search intent of web visitors, marketers
will not be able to determine these levels of marketing funnels. For this
reason, spending time understanding search intent is essential.
However, there are times when it becomes difficult to
understand the search intent. It is a common event in the SEO industry. People
who are randomly putting keywords give out mixed signals. It is when the
reputed SEO Agencies in Kolkata step forward to find the right
search intent. To find out search intent, experts use different tools. SERP
information and keyword phrases help in understanding the right intent of web visitors.
Gathering Search Intent
Usually, SEO services in Kolkata get search
intent from the word choices of the keywords. If the visitors use phrases
like how-to, you must understand that they are looking for some
information. Similarly, if visitors use brand names in the search terms, you
must know that they are looking for navigational keywords.
Lastly, there are ample keyword research tools to help you understand search intent. However, free versions of keyword research tools don’t offer a lot of options. You will not get to see the search volume if you use a free version. This is why – it is better to speak to an expert instead of trying to create a keyword list from free tools.
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