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Shifting the Marketing Strategy in 2024 Due to Increased Social Media Ads Costs

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  Last year was monumental for Turain Software Pvt. Ltd., the best advertising company in kolkata that quadrupled its income in Q4 of 2022. Riding high into 2023, the team faced unexpected challenges, prompting a strategic shift in their marketing approach. Here's a glimpse into the journey and the key takeaways that shape their strategy for 2024: Steps You Must Take to Transform Your Marketing Strategy 1. Building Deeper Customer Relationships:   ●        Recognizing the untapped potential in customer relationships, Turain Software delved into email marketing with renewed vigor. Two weekly emails - one sales-oriented, the other content-focused - became the cornerstone. The result? A 130% increase in conversions attributed to email marketing.   ●        The plan for 2024 includes capitalizing on the strong customer support base by launching an affiliate program. Testing the waters with a micro-influencer during t...

How Bulk WhatsApp Marketing Can Help You Increase Sales?

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  For businesses of any type, the sales department is given the most importance. This is because the department generates most of the revenue for businesses. It does so by using a few effective sales-boosting techniques. With the rise of technology, the sales department is making the most out of it to boost sales. Bulk whatsapp marketing is one such tech-based service used by businesses to increase their sales. Every business must acknowledge the sales advantage provided by WhatsApp.   Today, a large number of the population use WhatsApp. With this popular platform, one can reach a wider audience very quickly. In most instances, WhatsApp marketing is more advantageous than Email marketing. To know how continue reading the post…… Benefits of WhatsApp Marketing The following bullet points are all about the differences between WhatsApp marketing and Email marketing:   ●        When it comes to email marketing, there are possibilities for the m...

How Can Your Brand Hit New Heights with Bulk Voice SMS Service?

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  As a business owner, you must expand your horizons in this increasingly interconnected world. As a leading Bulk SMS and voice callprovider , you can count on our services to overcome linguistic and geographical barriers in interacting with a global audience. We help you communicate with your clients so they can understand you no matter how far away they are. Check out how our robust voice call service can help you with your outreach efforts. Soaring to New Heights with Robust Bulk Voice SMS ●       Crossing Boundaries In the digital age, thinking globally is essential. Regardless of how far away your customers reside or are, you can still reach them with our Bulk voice call service . Being a trustworthy bulk voice SMS service provider , we can assist you in connecting with a global audience with ease, expanding your customer base while influencing your company.   ●       Mastering the Language Recipient comprehension is nece...

Applications of Bulk WhatsApp Service in Travel & Tourism Industry

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  Whats app is currently one of the most popular messaging apps used all over the world. In immediate situations, it is one of the primary choices for making communication.  The technology offers a steady and natural use inthe corporate world as well as the tourism industry. A robust WhatsApp business solution will let you communicate with your customers instantly regarding tourism offers and services.  The convenie nce WhatsApp offers in communication is indisputable, which is why businesses of all sectors prefer it over others. How Are Travel Agencies Benefitting from WhatsApp? People ask the travel agents questions in huge volumes. Often, travel agencies face difficulties in allowing staff to work and provide good service at low cost. You can process and manage information using WhatsApp functionalities. Some benefits you can enjoy using WhatsApp as a way to communicate with customers are as follows: ·         WhatsApp business provi...

Unlocking the Potential of Advanced Analytics with GA4

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  Analytics is an important aspect of every company since it allows you to track your development by giving you key data that can be relied on to make critical business choices. You have seen the value of Universal Analytics from the bestdigital marketing company in Kolkata , and now Google has introduced GA4, an upgraded version of Universal Analytics. In this post, we will look at the fundamental GA4 benefits that set it apart from its predecessor. Key Advantages of GA4 Services Multi-Device Tracking: GA4 is capable of tracking users across numerous devices and apps. This feature allows you to see how users engage with your material on various platforms such as mobile devices, desktops, and laptop computers. GA4 can recognize device IDs and user IDs in order to track people across several platforms. It also uses machine learning to detect people across numerous devices.   Machine learning: GA4 makes use of machine learning to deliver facts and figures that can assist you i...

A Tutorial on How to Determine Whether you’re Texting a DND Number

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  Are you eager to begin using SMS for the promotion of your business? In addition to obtaining the appropriate approval from subscribers, you additionally need to be aware of DND numbers and the potential consequences of texting them with promotional messages. When you send a text to a DND number, the recipient won't receive any notifications, potentially leading to missed messages and failed communication. To avoid this, here's a guide on how to perform a dnd search and know whether you are texting a DND number or not. How to Make Sure You Are Not Messaging a DND Number? ●       Use a DND Checker Tool To streamline the process, various online tools are available specifically designed to check whether a number is registered under the National Do Not Disturb Registry. Simply input the phone number you intend to message and the tool will perform the DNDstatus check . This quick and efficient method helps you identify potential roadblocks before sending your...

Everything You Need to Know About A2P and P2P bulk SMS Services

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  Everything You Need to Know About A2P and P2P bulk SMS Services A2P and P2P principles will be new to businesses that are new to marketing through bulk SMS services. Numerous rules and regulations of different countries have made the uncertainty much worse. So, the boubts about the two SMS services will be eliminated once you go through this blog. You can choose between A2P and P2P bulk SMS platforms from a reputable bulk SMS service provider inKolkata . What Should You Know About A2P and P2P bulk SMS Services? A2P bulk SMS services A2P is popular as the application-to-person bulk SMS service. However, the definition of A2P might differ based on the geographical region. As stated by the name, it means receiving SMSs from the application rather than from a specific individual. A2P SMSs originate from a particular object instead of a person. It generally comes from automated systems like chatbots. Application to personal bulk SMS service can be in one or two ways, automated, linked...