Why Should You Consider Your Website’s Loading Speed
You may not consider website loading as an important factor
in SEO, but those who know about it hold it in high regard. Your website is the
resume of your brand. It accommodates all the information that one could look
for about your company and your team. The company website is the space that
houses all these facts. Therefore, you must start with your company website
when you are trying to build your brand. But the problem is – company owners
make a lot of effort to design a beautiful website. But when it comes to the
loading speed, they usually don’t pay a lot of attention. However, website
loading speed can change the way your website performs. If you are not aware of
this fact, here is why you should care.
Why Website Loading Is Important
If you speak to a famous website design company inKolkata, you will understand the importance of website loading speed. It
can affect your conversion rate. If you are not careful, a slow-loading website
can increase the bounce rate and decrease traffic. People have short attention
spans. Due to this, no one will stick around for a slow website to load. They
will ditch the webpage and go elsewhere. This is why – you need to work on your
website and speed up the loading time.
Modern web developers make user experience their first
priority, if you want your web visitors to be happy with your website, you need
to look after the loading speed. A fast-loading website makes visitors happy. This
is why – websites that load quickly perform well and converts a large amount of
traffic.
Factors Affective Website Speed
Numerous factors affect the web loading speed. A lot of
people get baffled by this. They don’t understand what slows down their website.
A responsive web design company in Kolkata has summed up a
list to consider.
Website Weight – The weight of the web page plays a huge
role in this. If you load your website with heavy files or too many videos,
your website is bound to become slow.
Network Latency – This is another important factor that
controls website loading speed. Hosting location is essential in website
performance. You need to keep an eye on this.
Performance Metrics
A reputed web development company in Kolkata can
tell you about the metrics which affect a website's performance. The first byte
time is as essential as the page size. You need to see what time between the
users’ request and the website’s first byte. Measuring this will help you
understand the performance metrics of your website.
If you speak to a reputed web design company in Kolkata,
you will learn that the best way to make a website perform well is to – keep it
light. However, there are other ways to speed up a website, but a light webpage
works fast and loads quickly.
Lastly, if you are not sure about this, you can consult an expert to clear your doubts and offer you proper facts.
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