TURAIN SOFTWARE

  WhatsApp Marketing and Bulk SMS are two powerful channels for customer communication in India. Both drive engagement, yet they work in very different ways. Choosing between them depends on the audience, the message, and the intent. Here is a detailed breakdown of the key differences between WhatsApp Marketing and Bulk SMS for businesses in India. Message Format and Content ●        WhatsApp Marketing supports rich media. (You can send images, PDFs, videos, links, and buttons). ●        Bulk SMS is limited to plain text. No media or interactivity ●        WhatsApp messages feel personal and interactive ●        SMS feels more transactional and brief Delivery and Read Rates ●        WhatsApp messages enjoy a read rate of over 90 percent within the first hour ●        Bulk SMS has a...

  What is Video Marketing? Today, video marketing stands as the most profitable marketing tool. Brands use video content as a marketing tool to highlight their products and services. The mode of visual storytelling helps draw audiences, build brand awareness, and convert customers. With videos being the most popular type of content to watch these days on social media and other digital platforms, it is no wonder that businesses both big and small are adopting video marketing as part of their strategy. Consider hiring an expert for video marketing, such as the best video marketing agency in Kolkata , to create exceptional video campaigns for your brand. The Benefits of Video Marketing There are several benefits of video marketing: ●        More Engagement – Videos grab the users' attention almost instantly and even prompt interaction. ●        Higher Positioning on SEO Rankings – Online rankings are much better fo...

Google Ads Search Max is an advanced match type. It is powered by artificial intelligence. Right now, it is available only in closed beta. This feature blends the power of Broad Match, Performance Max, and Dynamic Search Ads. It does not depend only on keywords. Instead, it focuses on what users want when they search. Search Max improves keyword targeting in multiple ways. ●        Understands Intent : It analyzes the meaning behind searches. It shows your ad even if the exact keywords are not used. ●        Creates Smart Ad Copy : It adjusts headlines and descriptions based on what users type. ●        Picks Best Landing Page : It automatically sends users to the most relevant page. ●        Works With Smart Bidding : It uses smart bidding to get better conversions. Now, here are the main targeting benefits. ●       ...

  Demand generation campaigns can be quite helpful in indirectly growing your YouTube channel's subscriber base, even though their main objective is to encourage actions like website visits or product purchases. Here's how: ●        Indirect growth channel : While not the primary goal, Demand Gen ads can boost subscriptions. ●        High-exposure placements : Appear on Shorts, In-Stream, and In-Feed—where discovery happens. ●        Preview your brand : Compelling video ads can draw users to explore your full channel. ●        Example use case : ○        A brand running a “Top 5” video ad sparks interest, leading users to search the channel. ●        Cross-platform branding : ○        Align visuals across ads and channels for better recall. ○  ...

  In the modern digital era, social media platforms play a central role in business outreach and audience influence, hence their high impact. Social media marketing tools are essential for efficient multi-platform management. For companies, a Kolkata-based digital marketing agency , or independent marketers, using better tools makes processes easier, increases engagement, and improves efficiency. This article explores the top 10 social media marketing solutions that support effective social strategy management. What Makes an Outstanding Social Media Management Solution? Before diving into the list, it is important to understand the characteristics of a world-class social media Marketing tool. The best tools offer: Multi-platform integration —Combining social accounts on various platforms into one dashboard. Scheduling features —allowing post-planning and automation. Analytics and reporting —Providing insights into engagement and performanc...

  ●        Retail & E-commerce brands use WhatsApp Message Extensions in Google Ads to answer product queries instantly, confirm orders, and reduce cart abandonment. ●        Healthcare & Wellness clinics book appointments and provide consultation updates via WhatsApp, improving service turnaround time. ●        Real Estate agents connect directly with leads, share property info, and schedule visits. ●        Education & Coaching services use WhatsApp to manage inquiries and admission-related communication through Google Ads. ●        Local businesses like restaurants and salons benefit from quick bookings and direct chats, increasing footfall. Industries with fast customer cycles gain the most ROI by integrating WhatsApp Message Extensions into their Google Ads strategy. ➜https://shorturl.at...