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Showing posts from May, 2024

Bridging the digital divide: Celebrating World Telecommunication Day in India

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  Connectivity weaves an intricate web of possibilities in the sprawling mosaic of India's vibrant cities and quiet villages. Every year on May 17th, we commemorate World Telecommunication Day, a day that underscores the profound impact of telecommunication on society and the economy. This global observance, spearheaded by the International Telecommunication Union (ITU), celebrates the ever-evolving advancements in communication technologies and their role in transforming lives.   India, with its rich tapestry of cultures and a burgeoning population exceeding 1.4 billion, stands at the forefront of this transformation. The nation's telecommunication sector is a testament to resilience and innovation, making significant strides in connecting its diverse population.   The Pulse of Connectivity: Telecommunication in India From the sun-kissed shores of Kerala to the snow-capped peaks of Himachal Pradesh, telecommunication is the lifeline that knits the nation together. India’...

SMS Vs WhatsApp: Which Channel Is Better?

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  The mobile touch point represents a critica l differentiation in an environment where buyers can take a variety of routes to make a purchase decision. A growing number of companies are investing in mobile channels to communicate with their end customers at critical touchpoints throughout the customer lifecycle (from the point of purchase to providing service updates to the customer). With so many mobile communication channels accessible, such as SMS,  RCS, WhatsApp, Telegram, and Facebook Messenger, it might be difficult to decide which one to use. When it comes to reach, speed, and efficacy, SMS and WhatsApp come out on top. In this blog post, we will discuss the benefits of hiring a bulk Whatsapp marketing agency and bulk sms service provider in Kolkata, allowing you to make an informed decision about which form of communication is most appropriate for your business.  Read More