Top 5 Benefits Of Bulk SMS Marketing No One Talks About

 

With time the number of smartphone users is increasing. Keeping pace with this number is growing messaging apps. However, despite the rise of messaging apps, short messaging service or SMS still holds the top position when it comes to online marketing. If you are looking for a way to rebrand your company or add value to your brand, an SMS campaign is the best way to follow. Due to its plethora of benefits marketers are turning towards SMS marketing these days. If you are doubtful about SMS marketing campaigns, here is a list of the top 5 benefits of bulk SMS marketing.

Instant Effective

Any bulk SMS provider in Kolkata will tell you that if you want an instant effect of your marketing campaign, you turn to SMS marketing. It is because SMS gets delivered quickly and usually gets open within 7 seconds of sending out. The same is not applicable to email marketing. It takes days for people to open their emails. This is why, it takes a long time for email marketing campaigns to yield results. 

Cost Cutting 

As a marketer, you must have the responsibility of cutting down on costs. It is essential when you are promoting a startup company. However, modern marketing campaigns are mostly high-budget ones. These can drain your bank balance easily. If you have a tight marketing budget and want a promotion campaign that will not burn a hole in your pocket, you can turn towards bulk SMS campaigns. A reputed bulk SMS marketing solutions provider will be able to design an effective bulk SMS marketing campaign for you. SMS marketing is both effective and affordable. For this reason, it is suitable for different types of businesses. 

Open Rate

So, you are looking for a marketing campaign that comes with an amazing open rate? If yes, then SMS marketing is the best pick for you. Marketers regard SMS as an effective communication tool because SMS comes with a high open rate. This is why, it is easy to engage your target customers through text messages. If you compare SMS with emails, you will see that SMS has a higher open rate than email as people have an aversion towards emails. 

Personalized Campaigns

If you are looking for a personalized marketing campaign, you need to get in touch with a bulk SMS provider in Kolkata. A reputed service provider will develop a personalized SMS marketing campaign for you. The best thing about SMS marketing is – you can customize it based on your need. Using text messages, you can target a certain group of people or you can target just an individual. It is completely up to you how you will use SMS for marketing.

High Conversion Rate 

If you approach a reputed bulk SMS marketing solutions provider, you will get to know that bulk SMS is the best tool to get high conversion. Because SMS comes with a high open rate, it is easy to engage and convert customers through text messages. 

Lastly, if you want to get the maximum out of your SMS marketing campaign, you need to follow a few required steps. A reputed bulk SMS service provider will help you develop an effective SMS marketing campaign.