How Search Intent Affects SEO
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Understanding search intent is one of the most critical parts of a successful SEO strategy. It's not just about ranking on the first page of Google but aligning your content with what users are genuinely searching for. Search intent refers to the primary goal or motivation behind a user's search query. Whether users are looking for information, comparing options, or ready to purchase, matching your content to their intent can significantly boost your chances of ranking higher. Types of Search Intent Informational Intent Users with informational intent are seeking knowledge. Queries such as “what is search intent in SEO” or “tips for improving SEO” fall under this category. Navigational Intent Navigational intent is when users are searching for a particular website or page. Examples include "Facebook login" or "Amazon homepage." Transactional Intent Transactional searches indicate users who a...